There seems to be quite a number of opinions going around when the subject of organic vs. conventional products is raised. The variety of opinions even among experts often causes greater confusion for the average consumer. There are more products than ever before in the marketplace. It is reasonable to expect that more products will continue to flood the market in the coming years. With the expanding options in the aisles of grocery stores, we face the ongoing challenge of making a purchasing decision. The process of choosing wisely is just not easy. Many are asking how am I to choose?