Fitness professionals are often told that they should take advantage of podcasting as a marketing tool. And while there are plenty of certified trainers and instructors out there, there are only a handful of them who share their exercise expertise through podcasting. (This does not include the fitness podcasts that guide you through a workout.)
One of my favorite podcasts is the Quick & Dirty Tip’s Nutrition Diva, hosted by Monica Reinagel, a board-certified Licensed Nutritionist and a professionally-trained chef (and opera singer!). She shares regular tips about nutrition and diet in about 5 minutes! Her episode topics are very relevant and easy for anyone to understand.
Besides having timely content (often in response to listener questions), this Nutrition Diva does an excellent job ENGAGING her audience via Twitter and in Facebook. Her responses are quick and personal. Also, Nutrition Diva recently launched a ‘widget’ that allows anyone to post her episodes on the web. Grab the code below by clicking on “get this widget”:
For those personal trainers or health coaches who want to get involved in podcasting, listen to Nutrition Diva and learn from her example. Even if you don’t want to create your own podcast, you can still benefit from knowing what podcasts to recommend. As a college health instructor, I often include these podcasts into the design of my course (especially during the nutrition unit). However, you can just as easily embed the Nutrition Diva widget on the side bar of a blog or website as supplemental information for your clients, too!