Kosher Coke? Those members of the Jewish community must really be purchasing this soda by the truckload if Coca-Cola Bottling Co. is willing to re- create a beverage for 8 days of passover. The Coke is still nutrient poor and contains phosphoric acid and loads of sugar, but, hey, it's kosher, so how bad can it be?
As if this story wasn't enough to knock me off my chair, we've got Pepsi launching a promotion called Smart Spot Dance!
Ironic, isn't it? We've got a nation-wide campaign to encourage physical activity for improved health, but it's sponsored by a company that pushes for the consumption of processed (generally nutrient poor) foods and sugary beverages.
Picture this. . . starved, thirsty individuals come off the dance floor, having just done 30 minutes of High Intensity Metabolic Training (dancing). And there, waiting for them, are bottles of juice, Gatorade, Pepsi and water; and snacks like Baked Lays or Doritos. It's the equivalent of saying, "Hi. Great effort during your training. Now eat and drink this -- it'll all but negate the benefits of all your hard work." This sounds logical, doesn't it?
But they're basing the health impact of their "smart spot" foods on daily reduction of calories, NOT on other more important variables like nutrient ratios (ratio of protein:carbs:fats ingested per day) and nutrient quality. So essentially, this data (in terms of predicting health) is misleading. Remember this: The amount of calories you consume vs. the amount that you expend is not the only variable responsible for weight loss, and it's certainly not the sole predictor of good health.The type and quality of food you eat has a much greater impacton your overall well being.
This is what we get when we let these companies sponsor health initiatives -- marketing at its finest to enhance the malnutrition and fattening of our society. Gotta love it. At least this gives me and my peers practice -- practice at sorting through all the misinformation that's out there so that we can better serve our confused clients.
I'll give credit to the beverage giants Coke and Pepsi -- they sure know how to infiltrate our communities to keep their profits soaring.
Check out this story in The New York Post.
Kosher Coke? Those members of the Jewish community must really be purchasing this soda by the truckload if Coca-Cola Bottling Co. is willing to
re-create a beverage for 8 days of passover. The Coke is still nutrient poor and contains phosphoric acid and loads of sugar, but, hey, it's kosher, so how bad can it be?As if this story wasn't enough to knock me off my chair, we've got Pepsi launching a promotion called Smart Spot Dance!
Ironic, isn't it? We've got a nation-wide campaign to encourage physical activity for improved health, but it's sponsored by a company that pushes for the consumption of processed (generally nutrient poor) foods and sugary beverages.
Picture this. . . starved, thirsty individuals come off the dance floor, having just done 30 minutes of High Intensity Metabolic Training (dancing). And there, waiting for them, are bottles of juice, Gatorade, Pepsi and water; and snacks like Baked Lays or Doritos. It's the equivalent of saying, "Hi. Great effort during your training. Now eat and drink this -- it'll all but negate the benefits of all your hard work." This sounds logical, doesn't it?
Of course, Pepsi claims that it's "smart spot" snacks are healthier, and they illustrate it in thesebeautiful tables.
But they're basing the health impact of their "smart spot" foods on daily reduction of calories, NOT on other more important variables like nutrient ratios (ratio of protein:carbs:fats ingested per day) and nutrient quality. So essentially, this data (in terms of predicting health) is misleading. Remember this: The amount of calories you consume vs. the amount that you expend is not the only variable responsible for weight loss, and it's certainly not the sole predictor of good health.The type and quality of food you eat has a much greater impacton your overall well being.
This is what we get when we let these companies sponsor health initiatives -- marketing at its finest to enhance the malnutrition and fattening of our society. Gotta love it. At least this gives me and my peers practice -- practice at sorting through all the misinformation that's out there so that we can better serve our confused clients.