I have to wonder: aren't we a little more evolved than this?
The premise is quite noble. It's a fundrasier for City Harvest, an organization that help to get food to New York City's hungry. And with 1 in 5 New York children not having enough to eat, it's a good charity (from what I can gather). Believe me, I know what it's like to starve.
However, their new campaign is that on May 14, they want people to donate what they would spend on lunch to the charity. Hence: skip lunch, fight hunger.
I have several issues with this.
First off, can't you just give them five bucks and brown bag it? Why do they presume you have to skip lunch to help the charity? I can donate to organizations helping children who have lost limbs to land mines. This doesn't mean I have to go and have my own leg blown off. Our senses of empathy have been honed for millions of years of evolution.
Secondly, if it's so important to eat properly (as the charity's mission implies), why would they want you to skip lunch? Even if it is to help their charity.
I did look more into the program, and they didn't say "You can't eat." But that's what the name implies. And how many people would literally just skip lunch? Why doesn't the information online--chock full of fund-raising tips--give ideas of what else you can do for lunch that day?
Thanks, but no thanks. I'll eat my lunch and fight my OWN hunger.