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Dr. Erik G. Doctor of Philosophy

Specialty: Clinical Psychology
Boston, Massachusetts
Dr. Erik Gregory is Executive Director of the Media Psychology Research Center. He specializes in positive psychology, a field that examines healthy human functioning such as courage, hope, optimism, and happiness. He has worked internationally with children and adolescents as a psychotherapist... Full Bio
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Every Brand Is A Story but Does That Make It ‘Transmedia’? by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Every brand has a story–every brand, service, cause or idea was started because somebody, somewhere had a flame coming out of their you-know-whats that inspired them to do t ... Read on »
Why The Nature of Social Media Conflicts with Hillary Clinton’s Brand Archetype by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Obama was the classic Underdog archetype. Social media wasn’t his communications vehicle, it was part of his story. People ask if Hillary Clinton will have a social media ad ... Read on »
BattleKasting a Path to Literacy by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Entrepreneur Alane Adams worries that kids don’t read enough.  This, along with some nudging from her son, inspired her to put pen to paper and create the fantasy book serie ... Read on »
Obama and Selfie Sticks—Was the Cost Greater than Health Insurance? by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Obama stirred up a lot of attention with his BuzzFeed video Things Everybody Does but Doesn’t Talk About. Attention in the political world, by definition, means controversy. ... Read on »
From Coke to Burberry: Dynamic or Transmedia Storytelling by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Q: Are dynamic storytelling and transmedia storytelling the same thing? A: Dynamic storytelling, used in the context of the Coca Cola initiative, is storytelling d ... Read on »
Outlaw Art and Extreme Selfies in Life by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness The line has been blurry between art and life for some time.  What has changed is that we (all of us!) can now more readily and artistically capture life. Extreme selfie ... Read on »
Facebook’s Research Dilemma: Did They Violate Ethical or Social Contracts? by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Facebook is getting serious flack for manipulating member news feeds to measure the emotional impact of positive and negative posts on member moods.  Legal or not, thi ... Read on »
Streetchat, SnapChat, Yik Yak & 5 Basic Media Literacy Rules for Teens (and Parents) by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness A new app makes headlines every week as teens migrate to the next new thing, and in the way of teens, do things that horrify their parents.  These are teen rituals, all ... Read on »
Spornosexuality, Body Image and Boys by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness We’ve spent all kinds of energy worrying about girls and body image.  Trends like ‘spornosexuals’ in the media (athletes and other celebrities with their shirts off show ... Read on »
The Spornosexual: Should Beckham Keep His Shirt On? by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness According to  UK journalist Mark Simpson , metrosexuals—a term he originated to describe single, urban young men with disposable income, hair gel and designer duds–ar ... Read on »
Persuasion 101 for Getting RSVPs to Kids’ Parties by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Lots of things have gotten more casual over the years. People used to dress up to take an airplane. Not a lot of us have calling cards and silver trays.  That makes lots o ... Read on »
Santa Barbara Tragedy: No Easy Answers by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness The massive response to Santa Barbara shooting shows how the immediacy of social media increases emotional involvement.  The resulting conversations around the shooting— ... Read on »
Binge Viewing: Consumer Empowerment Not Addiction by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness The problem with binge viewing is that it isn’t really a problem.  It represents another shift of control from producers to consumers thanks to technology.  It also viola ... Read on »
Can Selfies Redefine Beauty? Dove Thinks So by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness As you may have noticed from previous posts, I am pro-selfie.  Selfies are those pictures you take of yourself with a camera phone and flip around lens.   I’m not in f ... Read on »
8 Ways Selfies Can Make Your Life Better by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness It’s rare to read an article about selfies, Millennials or Facebook without narcissism making an appearance in the first paragraph. No wonder people, especially parent ... Read on »
Flash Mob Brings Rembrandt to Life by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Last April, the Rijksmuseum, the Museum of Netherlands, and their major sponsor ING celebrated the reopening of the museum after lengthy renovations by organizing a ... Read on »
Obama’s Selfie at Mandela’s Memorial: Double Standard? by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness President Obama, British Prime Minister David Cameron, and Danish Prime Minister Helle Thorning-Schmidt were captured posing together while taking a selfie at Nelson Mande ... Read on »
Selling with Selfies: The Ultimate Endorsement by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Recently I wrote a post on Psychology Today wondering why the selfie phenomenon hadn’t been embraced by brands.  Selfies capture an authentic moment because it does s ... Read on »
Funeral Selfies: Challenging Social Norms by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness A recent Tumblr site is causing quite a stir.   Selfies at Funerals , compiled by Fast Company senior editor Jason Feifer ( @heyfeifer ) is a collection of selfies* taken ... Read on »
The Kindness App: Send Compliments with Kindr by Dr. Erik G. Doctor of Philosophy Posted in: Blog Posts in Happiness Earlier this month, I learned about a new iPhone app called Kindr .  Kindr makes it easy for you to send compliments to people you know by providing you with a ‘complime ... Read on »