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New Controversial PSA for diabetes from IDF

Posted Jul 22 2013 9:52am

On our way to Diabetes Day, November 14th, the International Diabetes Federation just released what many consider an extremely controversial public service announcement.

IDF has received some heated debate on YouTube and their social media platforms.

The intent of this 50 second animated PSA (public service announcement) is to challenge the general public to see diabetes in a different way, to understand its seriousness, break stereotypes and encourage everyone to learn more about diabetes. 

IDF says they hope to open people's eyes, including funders and politicians, to do more research and improve health outcomes for people living with diabetes. 

Perhaps as the quote goes, "It doesn't matter what they say, as long as they're talking about you." Personally, I would have liked to see more emphasis on hope and solutions: the fact that we have the power, through healthy actions, to greatly increase our odds to live a relatively full and healthy life. Is diabetes serious? You bet! Can it cause awful complications and death? You bet! Can you do something about that? You bet!

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