I recently wrote an article, " Get Adventurous with 'New Rules' Online," for the Boston Herald's Women's Business News section. In it I discuss how service professionals, such as dentists, need to use what author David Meerman Scott calls the "new rules of marketing and PR," namely blogs, podcasts and YouTube videos. (David also has a free e-book you can download: The New Rules of Viral Marketing. Be sure to download and read it!) Over 50% of new patients found me last year via the Internet -- due in part to what I recommend in my article: search engine optimization, this blog, and regular press releases.