David Meerman Scott Talks About World Wide Rave at HubSpot
Posted Feb 19 2009 5:11pm
HubSpot is an Internet marketing company based in Cambridge, MA (I met a few of the people in November when I gave a presentation to the Search Engine Marketing Professional Organization, Boston chapter).
They host Webinars and HubSpot TV and last week their guest was David Meerman Scott, author of the best selling book, The New Rules of Marketing and PR, and the upcoming book, World Wide Rave.
As David explains, a World Wide Rave is when lots of people are talking and spreading your ideas. He gives lots of great examples of World Wide Raves and how they work (this means you don't use traditional (expensive) marketing like the Yellow Pages and magazine ads).
(Full disclosure: Healthy Mouth, Healthy Sex! is a featured World Wide Rave.)
You can view the full screen Webinar here: http://www.hubspot.com/archive/world-wide-rave-webinar (I had a hard time trying to make it fit into this blog.)