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Cadbury Launches Innovative New Tooth Strengthening Gum

Posted Oct 01 2008 5:07pm

Cadbury, the makers of Trident® gum and scores of other well-known brands, recently released Trident Xtra Care ™, an innovative tooth-strengthening gum.

Recaldent Innovation

The magic behind Trident Xtra Care™ is a unique, little-known form of calcium known as Recaldent®, which has been clinically proven to protect, strengthen, and rebuild teeth. Furthermore, according to a Cadbury press release,

…Recaldent® is a unique form of calcium derived from milk that increases tooth remineralization (strengthening) over and above just the salivary stimulation from regular sugar-free gum…Recaldent® is a powerful ingredient that actually replenishes calcium and phosphate to remineralize and protect teeth by filling in the tiny crevices where cavities can form2. The result is that teeth become stronger and less vulnerable to future damage…

Make it Healthy, Exciting, Easy

Brad Irwin, the President of Cadbury North America said that Cadbury had 3 main goals with the development of Trident Xtra Care™; “make it healthy, make it exciting, and make it easy.” The growing buzz within the industry regarding this product creates the impression in my mind that Cadbury has been able to satisfy all three.

Currently, you can purchase Trident Xtra Care™ in 2 flavors, Peppermint and Cool Mint at stores everywhere.

What do you think

It’s easy for a company to make a product sound promising, and I believe Cadbury has, but does Trident Xtra Care™ truly live up to the hype? Have you tried the product? If so, what can you say about your experiences? If you haven’t tried the product, will you?


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