Health knowledge made personal

Dan Dunlop Patient Expert

California
Dan Dunlop is a healthcare marketer, brand consultant, blogger, public speaker and author. He is the president of Jennings, a branding and advertising agency based in Chapel Hill, North Carolina. His clients in the life sciences have included major academic medical centers, regional and... Full Bio
› Share page:

Posts

Sort by: Most recent | Name
It’s Time To Talk About Hospice by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Over the last several months I have come to know Hospice intimately. The role that these healthcare professional play at the end of life is beyond my comprehension, despite ... Read on »
Patient Stories on Video by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy For years I’ve ranted about the importance of having the voice of the patient inform everything we do as healthcare marketers. One terrific way to capture the voice of the p ... Read on »
Add This to Your Reading List: Embracing the New Paradigm by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy My friend, Chris Bevolo, has completed the companion piece to his first book, Joe Public Doesn’t Care About Your Hospital. The new book is titled: Joe Public II: Embracing t ... Read on »
Physician Introductions on Video by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy For some time now I have been on the video bandwagon. Video is the ideal platform for effective, authentic storytelling. As I said in a recent article in eHealthcare Strateg ... Read on »
Join Me In St. Petersburg – This Thursday by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy This Thursday I’ll be in St. Petersburg, Florida speaking to a regional healthcare marketing interest group that is part of the American Marketing Association (AMA). My prim ... Read on »
Video Content to Humanize Your Healthcare Brand by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy We work in what should be a very human business – healthcare. Often it doesn’t live up to that. But in general, we should strive to make every point of contact with our orga ... Read on »
Don’t Always Believe the Experts by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy One of my problems with the way businesses (healthcare and other) have come to use social media platforms is that they treat them as if they are mass marketing vehicles. Wro ... Read on »
Marketing Nonsense by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy A week or two ago, Ragan.com published an infographic (below) comparing the effectiveness of email marketing to social media marketing. What? Really? You can’t compare those ... Read on »
Health Education Video: Lice, Lice, Baby by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy The administrators at my daughter’s school have a reputation for creating amazing videos for the purpose of communicating with students and parents. Last year one of their v ... Read on »
Patient Story: Living With Diabetes, Part II by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy As healthcare marketers and communicators, we can all benefit from exposure to patient stories. The voice of the patient should be present in everything we do. The post belo ... Read on »
Longing for Health Information & Solutions by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Whatever their particular area of need, people are seeking answers to their health questions and concerns. They are using online forums and in-person events. Some are lookin ... Read on »
Infomercial to Promote Cancer Service? by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Over the last few weeks I’ve seen an infomercial for Cancer Treatment Centers of America running Saturday mornings on Discovery Channel. It relies heavily on patient stories ... Read on »
Putting Nurse Practitioners in the Spotlight by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Recently my Jennings colleagues and I were given the opportunity to produce videos of a number of nurse practitioners who work at Signature Healthcare in Southeastern Massac ... Read on »
Get On The Pelvic Health Bandwagon by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy This October, Spirit Health Group will be holding its Pelvic Health Conference in Chicago. If you work in women’s health and live in the Midwest, this is a great event. This ... Read on »
The ALS Ice Bucket Challenge is a Good Thing by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy It seems that whenever something good springs up out of the ether, the naysayers and pundits do their best to put it down. This has certainly been the case with the ALS Ice ... Read on »
Video: The Story of Digital Health by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy For some time now I have been a member of the Digital Health group on LinkedIn. I’m one of 27,000 total members! The group’s founder and curator, Paul Sonnier, has recently ... Read on »
AMA Tampa Bay Healthcare Shared Interest Group by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy On September 25th I’ll be in St. Petersburg, Florida speaking to a regional healthcare marketing interest group that is part of the American Marketing Association (AMA). The ... Read on »
From My Reading List: Radical Remission by Kelly Turner by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy While I was flying to and from Fort Lauderdale this week for strategy meetings with the folks at Spirit of Women, I read Kelly Turner’s book Radical Remission: Surviving Can ... Read on »
Video: I Took The ALS Awareness Challenge by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy My friend, now former friend, Kelly Mello Woodsum, executive director of the New England Society for Healthcare Communications, tagged me earlier today to take the ALS Aware ... Read on »
Blogging Tips for Healthcare Professionals by Dan Dunlop Patient Expert Posted in: Blog Posts in Healthcare Industry & Policy Last week I led a blogging 101 training session for physicians and other healthcare professionals who blog for the Hospital Leader blog of the Society of Hospital Medicine ( ... Read on »