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Dan Dunlop Patient Expert

Dan Dunlop is a healthcare marketer, brand consultant, blogger, public speaker and author. He is the president of , a branding and advertising agency based in Chapel Hill, North Carolina. His clients in the life sciences have included major academic medical centers, regional and community... Full Bio
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Video Content to Humanize Your Healthcare Brand

We work in what should be a very human business – healthcare. Often it doesn’t live up to that. But in general, we should strive to make every...

Don’t Always Believe the Experts

One of my problems with the way businesses (healthcare and other) have come to use social media platforms is that they treat them as if they are...

Marketing Nonsense

A week or two ago, published an infographic (below) comparing the effectiveness of email marketing to social media marketing. What?...

Health Education Video: Lice, Lice, Baby

The administrators at my daughter’s school have a reputation for creating amazing videos for the purpose of communicating with students and...

Patient Story: Living With Diabetes, Part II

As healthcare marketers and communicators, we can all benefit from exposure to patient stories. The voice of the patient should be present in...
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