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New COPD educational campaign – Better Breathing is Possible – featured on YouTube

Posted Nov 19 2012 12:00am

Boehringer Ingelheim Pharmaceuticals, Inc. and Pfizer Inc (NYSE: PFE), in partnership with best-selling author and award-winning life coach, Gail Blanke, announces the launch of Better Breathing is Possible, an educational campaign designed to teach people with chronic obstructive pulmonary disease, or COPD, steps to help manage their COPD and why it is beneficial.

The campaign launch coincides with the World COPD Day observance, which will raise awareness among the COPD community that “It’s Not Too Late,” this year’s theme. Similarly, Better Breathing is Possible aims to encourage people living with COPD that a combination of lifestyle changes and medication can help people breathe better.

Better Breathing is Possible features a new four-part video series, which can be found on, that shows people with COPD steps they can take to help manage their COPD. The videos also provide examples of lifestyle changes and information about a prescription treatment option that may be helpful under a physician’s supervision.

Blanke, whose mother had emphysema, a form of COPD, knows first-hand the seriousness of the condition. “My mom’s COPD caused breathing difficulties which affected her ability to participate in daily activities,” said Blanke, executive life coach, author of Throw out Fifty Things: Clear the Clutter, Find Your Life and founder, president and chief executive officer of Lifedesigns, LLC. “I found that many of the methods I use every day as a life coach helped my mom manage her disease and stay motivated. I recommend five steps to help manage COPD – Educate, Prioritize, Pace, Declare and Celebrate – which can be practiced every day.”

Through this video series, Blanke, along with Craig Conoscenti, M.D., FCCP, medical director, Clinical Development and Medical Affairs, Respiratory at Boehringer Ingelheim Pharmaceuticals, Inc., guide viewers through five steps to a COPD action plan and offer examples of how to implement them:

Educate yourself about your condition to help keep it from taking over your life.
Prioritize activities and save your energy for the things that matter most.
Pace yourself to avoid pushing yourself too far.
Declare your COPD action plan. Share it with friends and loved ones who support you, and make it part of your everyday life.
Celebrate your progress and reward yourself for every accomplishment.

“COPD, which includes chronic bronchitis, emphysema or both, is a progressive disease and many times, patients experience symptoms, like excessive coughing or wheezing, but don’t realize they have COPD,” said Dr. Conoscenti. “It’s important to understand that a key goal of any COPD treatment plan is to reduce the risk of worsening symptoms, often called exacerbations or flare ups. In addition to the five steps, light exercise, eating a healthy diet and taking a maintenance medication, like Spriva HandiHaler, can help you manage your COPD.”

watch the videos on YouTube – click here

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