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Health Groups Slam Tobacco Marketing to Women

Posted Feb 19 2009 6:30pm

Posted By Karen Bastille on February 20, 2009


Attempts to make smoking more feminine, fashionable should be curbed, they say

New tobacco company marketing campaigns that target women and girls are the most aggressive in more than a decade, a new report concludes.

That marketing needs to be curbed by giving the U.S. Food and Drug Administration authority over tobacco products, according to the report, released Wednesday by a coalition of major U.S. public health organizations.

Campaigns launched in recent years by the nation’s two largest tobacco companies — Philip Morris USA and R.J. Reynolds — depict cigarette smoking as feminine and fashionable rather than the harmful and deadly addiction it really is, according to Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls. The report was issued by the Campaign for Tobacco-Free Kids, American Cancer Society Cancer Action Network, American Heart Association, American Lung Association and Robert Wood Johnson Foundation.

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Category: COPD - Smoke Free!, COPD - Support, Education and Advocacy | No Comments »
Tags: FDA tobacco control, tobacco marketing

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