Attempts to make smoking more feminine, fashionable should be curbed, they say
New tobacco company marketing campaigns that target women and girls are the most aggressive in more than a decade, a new report concludes.
That marketing needs to be curbed by giving the U.S. Food and Drug Administration authority over tobacco products, according to the report, released Wednesday by a coalition of major U.S. public health organizations.
Campaigns launched in recent years by the nation’s two largest tobacco companies — Philip Morris USA and R.J. Reynolds — depict cigarette smoking as feminine and fashionable rather than the harmful and deadly addiction it really is, according to Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls. The report was issued by the Campaign for Tobacco-Free Kids, American Cancer Society Cancer Action Network, American Heart Association, American Lung Association and Robert Wood Johnson Foundation.