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COPD Learn More Breathe Better®: Campaign Update

Posted Sep 11 2009 10:41pm


New Partnership Program and Funding Available for Organizations Working in COPD

The National Heart, Lung, and Blood Institute’s (NHLBI) COPD Learn More Breathe Better® campaign has expanded its partnership outreach with the announcement of an official Breathe Better Network. All organizations representing states, cities or communities who are engaged in COPD education and awareness through the campaign are now automatically recognized as partners of the Breathe Better Network.


COPD to be Addressed in Centers for Disease Control and Prevention Annual Survey

One of the major challenges currently faced by the COPD community is a lack of information on prevalence of the disease. Thanks to a new partnership between the National Heart, Lung, and Blood Institute (NHLBI) and the Centers for Disease Control and Prevention (CDC), data collection on COPD will soon be underway nationwide.


Ed-Standee-SampleCOPD Coming to a Theater Near You — Summer 2009

This summer, 500 movie theaters around the country are playing a part in raising awareness of COPD. A new public service announcement, starring actress Sharon Stone and highlighting COPD, will air before the movies and will invite movie-goers to learn more about the disease by visiting educational displays in the movie theater lobbies.

The program, which was kicked off Memorial Day Weekend, is part of the annual Summer Theatrical Fundraising Campaign for the Will Rogers Institute. The Institute is one of the leading charitable foundations in the United States which supports research in asthma, tuberculosis and pulmonary diseases. This program is a partnership with the COPD Foundation and the COPD Learn More Breathe Better® campaign.


healthcheck_promo_module210x312_v03“Lung Health Check” Launched on WebMD

In cooperation with the COPD Foundation, WebMD recently launched “Lung Health Check,” an online educational tool. “Lung Health Check” teaches the symptoms as well as the risks of developing lung disease and suggests appropriate steps to take to prevent or manage disease. While it does not provide a diagnosis or medical advice, “Lung Health Check” will serve as a resource to many who may be searching for answers to their shortness of breath.

“Those of us already diagnosed with lung conditions like COPD understand the importance of early and complete diagnosis and the value of ‘learn more breathe better,’” said COPD Foundation President John Walsh.

The application gauges the effects that a breathing problem is having on a person’s life, and offers suggestions for those with respiratory symptoms as yet undiagnosed as well as those already diagnosed with a lung problem.

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