In 1956, Roger Williams, a biochemist, published a book entitled Biochemical Individuality. The book, which highlights the breakthrough concept that we all have different nutritional needs, should have laid the groundwork for an attack on the fad diet. Alas, it seems as though this attack has foundered. In fact, it fell at the first hurdle as publishing houses across the world continue to release celebrity endorsed diet plans by the hundreds each year.
So, in an age where the ubiquitous "one size fits all" diet plan rules supreme how will the proponents of a "uniquely me" type diet stage a revolution? 
I don't think one can argue with the science behind a diet such as Metabolic Typing, which works on the premise of biochemical individuality and the diet of our ancestors. It's supported by important research from Weston A. Price and further discoveries from William Wolcott. It makes sense logically - we are all different so why should our nutritional requirements be the same? And as a northern European I instinctively feel better when I eat a meal consisting of the foods that my ancestors ate e.g dark meats and vegetables.
But when it comes to beating your way up the Diet Book bestseller list, logic and instinct just don't cut it. Every revolution needs a charismatic leader that is willing to promote and market their cause to the very end. This is crucial in a crowded market place. Sadly, the likes of William Wolcott (the founder of the Metabolic Typing diet) have declined to accept this role.
Another factor that is preventing diets such as Metabolic Typing from entering the mainstream consciousness is that it isn't easy to follow. It requires a lot of time consuming tinkering and monitoring before you start to see all the benefits. Try selling that! As it stands, the very nature of this type of diet means that it needs to be part of your long term health and well-being strategy for it to succeed.
However, had there been a strong and consistent marketing message from the very outset of Roger Williams' discovery plus some simple, attractive and easy to follow packaging of the subsequent corresponding diets then I believe we wouldn't be inundated with all the faddish diet books that we buy every time we want to lose weight.
For now, it remains a largely unexplored truth to how we each, as individuals, ought to feed ourselves.
In 1956, Roger Williams, a biochemist, published a book entitled Biochemical Individuality. The book, which highlights the breakthrough concept that we all have different nutritional needs, should have laid the groundwork for an attack on the fad diet. Alas, it seems as though this attack has foundered. In fact, it fell at the first hurdle as publishing houses across the world continue to release celebrity endorsed diet plans by the hundreds each year.
So, in an age where the ubiquitous "one size fits all" diet plan rules supreme how will the proponents of a "uniquely me" type diet stage a revolution?
I don't think one can argue with the science behind a diet such as Metabolic Typing, which works on the premise of biochemical individuality and the diet of our ancestors. It's supported by important research from Weston A. Price and further discoveries from William Wolcott. It makes sense logically - we are all different so why should our nutritional requirements be the same? And as a northern European I instinctively feel better when I eat a meal consisting of the foods that my ancestors ate e.g dark meats and vegetables.
But when it comes to beating your way up the Diet Book bestseller list, logic and instinct just don't cut it. Every revolution needs a charismatic leader that is willing to promote and market their cause to the very end. This is crucial in a crowded market place. Sadly, the likes of William Wolcott (the founder of the Metabolic Typing diet) have declined to accept this role.
Another factor that is preventing diets such as Metabolic Typing from entering the mainstream consciousness is that it isn't easy to follow. It requires a lot of time consuming tinkering and monitoring before you start to see all the benefits. Try selling that! As it stands, the very nature of this type of diet means that it needs to be part of your long term health and well-being strategy for it to succeed.
However, had there been a strong and consistent marketing message from the very outset of Roger Williams' discovery plus some simple, attractive and easy to follow packaging of the subsequent corresponding diets then I believe we wouldn't be inundated with all the faddish diet books that we buy every time we want to lose weight.
For now, it remains a largely unexplored truth to how we each, as individuals, ought to feed ourselves.