We’re soon to see images of blackened lungs and cancerous organs displayed on packets of cigarettes but now the Government are lining up the same shock tactics for a new anti-obesity campaign.
In an effort to make the country shed the pounds, £275m will be spent on adverts displaying fatty organs, clogged-up arteries and bloated stomachs to show the physical state of the nation.
Recent studies into people’s perception of obesity has found the problem to be one of vanity and not of health. Being obese doesn’t conform to our vision of beauty rather than being a problem concerning health and so foods that are associated with being overweight are not seen as bad.
The research highlighted that as a nation we’re happy to see adverts showing crisps, cakes, biscuits and fast food but we’re revolted by the image of a fat covered internal organ that is caused by excessively eating these foods. And that’s what the new campaign will target.
The campaign called ‘Change4Life’ has the backing of the fast food outlets and will hopefully bridge the connection between eating unhealthy foods and the damage it causes to our organs.
One supermarket is also preparing to slash the prices of fruit and vegetables as part of the strategy but sceptics are saying that the fast food companies and supermarkets could be jumping on the bandwagon as a way to promote their services rather than doing so for the benefit of health.
The campaign will also show children in deprived areas of the country why breakfast is such an important meal of the day.