Semir clothing inventory of 1.096 billion yuan, 12.05 percent of its total assets; Baoxiniao inventory of 511 million yuan, accounting for 12.51% of total assets; sports brand Li Ning, Anta, 361 ° 2011-year stock in trade were also reached 1.133 billion yuan, 618 million yuan and 451 million yuan. Slowdown in growth and adult shoes air max 2012, inventory increasing pressure, children's clothing market showed good growth. Barabara, for example, the first half of 2011, operating income of 756.9337 million yuan, an increase of 57.48 percent revenue growth from the point of view, even more than the barabara the parent brand Semir clothing. "
Speed up the development speed of children's clothing field, on the one hand is optimistic about the future development potential of this area, coupled with the domestic children's clothing industry is not the birth of a strong brand is also an opportunity for the growth of the new brand; the other hand nike free run 2, 361 ° also hope through multi-brand strategy to drive the Group's results, the formation of a new profit growth point. "Chan Wing Ling, 361 ° Capital vice president of operations, admitted in an interview with reporters.
It is for the broad prospects in the field of Chinese children is expected to attract a large number of sports brand: After a few years ago, high-growth domestic sporting goods market has entered a period of adjustment, 2011, the industry annual growth rate from 20 percent in the past dropped to about 13% is expected in 2012 http://www.runnerchoose.com/nike-air-max-2012-c-37.html air max 2012, the growth rate will further slow to about 5% -8%, the transition is an urgent need.