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The Safeway Foundation Helps Fight Childhood Obesity With $2 Million For Research And Prevention Programs

Posted Sep 24 2012 6:05pm

From Red Orbit…..

The Safeway Foundation announced today it is giving $2 million to community health programs and hospitals to launch grass-roots projects for the prevention and treatment of childhood obesity.

The “Innovative Approaches to Preventing Childhood Obesity” grants are a part of an overall outreach and commitment to community health that has become synonymous with Safeway Inc., one of the largest supermarket companies in the U.S.

“Our commitment is to strengthen communities, create pioneering programs, expand services and implement new strategies to support the health of children and teens,” said Larree Renda, Safeway Executive Vice President and Chair of the Safeway Foundation. “These funds will allow doctors, researchers and others in the medical and healthcare communities to launch effective new programs and evaluate the effectiveness of existing ones with the goal of helping children live happier, healthier lives.”

The Safeway Foundation’s partner in this effort is Children’s Hospital & Research Center Oakland in Northern California. In early 2012, the partners invited organizations to apply for grants of up to $100,000 for grass-roots childhood obesity projects in the geographic areas served by Safeway, Vons, Pavilions, Tom Thumb, Randalls, Carrs and Dominick’s stores. Specifically, they looked to promote collaborations between the medical community and local community-based agencies to help children become more physically active, improve food choices and create better access to healthy foods. More than 150 organizations applied for funding.

Some of the more unique and ambitious programs to receive funding include:

Children’s Hospital Foundation (Washington, D.C.) — George Washington Medical School and the Washington, D.C. schools are also participants in this program which trains medical school students to act as health mentors for school children.

University of Houston (Texas) College of Education — Funds will expand an existing intervention program for hundreds of girls in their communities. The after-school program consists of daily physical activity by a fitness coordinator, nutrition education by a registered dietician and cooking classes with a professional chef. Parents attend weekly sessions. The program also includes grocery store tours, a 5K run, a speaker series and cooking demonstrations.

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