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Alliance Executive Director presents integrated solution for childhood obesity to U.S. Surgeon Gener

Posted Jan 22 2009 12:43pm

(November 24, 2008)— Ginny Ehrlich, Executive Director of the Alliance for a Healthier Generation, gave a keynote address to the U.S. Surgeon General, Steven K. Galson, M.D., corporate executives, public health experts, and non-profit leaders last week at the 3 rd Annual World Congress on Obesity in Washington, D.C.

Costs for treating obesity-related diseases are estimated at $61 billion each year and are continuing to rise, requiring companies to invest more time and money to ensure their employees’ health. With nearly one in every three kids and teens overweight or obese in the U.S., childhood obesity has become a national epidemic with far-reaching consequences. If obesity among kids continues to increase, many believe this current generation of young people will become the first in American history to live shorter lives than their parents.

Highlighting success stories from the Alliance’s experience working with industry, schools, and communities, Ms. Ehrlich presented the Alliance’s integrated approach for tackling the childhood obesity epidemic. Ehrlich stressed the need to engage multiple stakeholders and to address the epidemic with a sense of urgency.

The Alliance collaborates with 34 food, beverage, and dairy companies to provide children with healthier options in school settings. With generous support from the Robert Wood Johnson Foundation, the Alliance Healthy Schools Program has reached over 2 million students by helping close to 4,000 schools create healthier environments to learn. And with Go Healthy Champions like the music group Menudo supporting the Alliance’s “by kids, for kids” movement, the Alliance is engaging youth nationwide and empowering them to lead healthier lives. To learn how you can get involved, visit  www.HealthierGeneration.orgor contact  info@healthiergeneration.org.

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