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Ads Featuring Overweight Children Stop “Sugarcoating” Childhood Obesity

Posted Oct 14 2012 11:17am

From Coral Springs Talk…..

Obesity ads in Georgia are making people a little touchy, especially because they involve in-your-face ads featuring overweight children with messages resembling of “The Truth” anti smoking campaign.

The campaign, called Strong4Life, by Children’s Healthcare of Atlanta was created in 2011 and urges Georgia residents to “stop sugarcoating” the childhood obesity crisis. State health officials created the campaign after a survey revealed that 75 percent of parents in Georgia who have an overweight or obese child do not think it’s a problem. Since the state has the second worse childhood obesity rate in the country with nearly 40 percent of all children overweight or obese, officials decided to create the campaign.

Critics have accused Children’s Healthcare of humiliating kids and their parents, the same parents who watched as their children’s weight ballooned.

Linda Matzigkeit, senior vice president at Children’s Healthcare who leads the wellness projects told The Atlanta Journal-Constitution that 85 percent of people who have seen the ads view them positively.

“We have to do something about this or our state is in jeopardy. It’s not good for business if your state has the second highest obesity rate. Obese children turn into obese adults.”

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