The first to enter the children's market sports brand ANTA
Posted Jul 21 2012 8:01am
The first to enter the children's market sports brand ANTA, has quietly accelerated the children's clothing shop rate, publicly available data, in 2011, Anta's children's clothing stores jumped to 632 from 383 at the beginning of the year, far more than its 500 stores the number of the beginning of the year ...... As for the international movement the biggest names in children's clothing this road can be described as "go earlier" interview, the reporter found, nike free run 2 is not only already put on the Springs children's clothing supplies shop counter, and quite a reputation in some consumers interested in on the children's clothing, more than just the sports brand. Reporters learned that the top three children's wear market in the country barabara, from the well-known leisure brand Semir's; Metersbonwe, Baoxiniao, Pacific birds, has also been testing the waters of their respective children's clothing business. In addition, on the 27th afternoon, when reporters interview in pregnancy and infant supplies store Jinan infants LaBelle, Alexandra store, but also to see infants and Belle's own clothing brand the "yingbb" Although the brand is currently only focused on doing the infant Wearing clothes, style and quantity of not more than, but still such a signal is passed to the outside world: loaded into the brand, channel businesses are also actively enter the children's clothing field.
"Belle of infants is professional baby products shopping mall, clothing proportion is not high, but relative to other maternal and child products, diapers, milk, etc., do the profits of the clothing you sure you want better." Jinan infants and shellfish The children chairman Liu Zhangyan frankly. The reason that the own brand of clothing, for two main purposes: First, in order to retain old customers, on the other hand, is also in order to avoid malicious competition, "After all, nike free 3.0 own brand of intermediate links less profits higher." Liu Changyan said. More than 200 yuan one pair of sandals, sports shoes frequently more than 400 dollars. Infants Belle Lishan Nike shop counters, all kinds of all kinds of shoes to attract the attention of many parents, of course, the price of money to Many people stay away. "The pair of baby shoes three or four hundred dollars, which is too expensive, right? Adult shoes, but also so the child can wear a few days ah? Is so worth it!" One is to buy for baby lamented the sandals parents watched. "Your are a little child, but the quality is really not the same. And some parents is directed at Nike brand to the child, did not consider the price." The staff told reporters, "Nike" in their store time to market, there is more than a month circumstances, sales can also present situation.
"Do not look at children's clothing, shoes materials Province, prices can not a bit than the adults, clothes, shoes cheap, especially some of the well-known brands, a children's clothing priced four to five hundred dollars is normal." Liuzhang Yan told reporters that she had bought a dress to a four-year-old daughter in the Ginza Mall and spent over 900 dollars. "highly competitive assembly, compared to the money of the children do better to make some: more willing to spend a lot of parents to children to buy clothes money. "insiders admitted. Obviously, higher profits and a broader market space, is to attract a number of adult brands to enter the key to children's clothing field. So, the gross profit margin of the children's clothing is just how high? Wang engaged in the wholesale clothing business calculations to reporters: Eleven dollars wholesale clothes, wholesale market in Luokou sold for about fifteen or sixteen at the night market dollars, and once into the formal shopping centers, retail price of at least 40 dollars or more. Said apparel analyst specializing counted Mao Liping of children's clothing can reach 60%, some even more than several hundred percent. "Says Wang. The average gross profit in more than 60%, such a high profit margins, it is no wonder has attracted many loaded into, especially the sports brand to join. The report shows that http://www.freesperfect.com/nike-free-run-2-c-32.html nike free run 2, by the backlog of inventory, performance slowdown and other factors, since last year, the day of the domestic apparel brands generally poor. Among them, the 2011 inventory of the Smith Barney costumes of 2.56 billion yuan, accounting for 29% of total assets, accounting for 25.74% of 2011 operating income.