Even NPR is talking about going gluten free! In this broadcast , Look Whose Going Gluten Free , they discuss a new flour blend created by French Laundry’s pastry chef, Lena Kwak and owned by the famous chef/culinary entrepreneur, Thomas Keller. Labeled as Cup4Cup this brand is not actually used yet at French Laundry but available for purchase. Now that a bunch of celebs are going gluten free, it’s only fitting that their becomes a high end niche in the GF market! You can find C4C yourself at Williams-Sonoma, online and in the store.