Domino's to Offer Gluten Free Pizza (Celiacs Let Out Collective Groan)
Posted May 08 2012 12:00am
Great news for Kim Kardashian (but not for anyone with actual Celiac).
Domino's is now offering a gluten-free pizza crust.
Click here for the Domino's GF crust FAQ (Caution - this pizza is not for people with Celiac Disease).
Press release below...welcome to the fad part of the GF diet Domino's. You are not the first and won't be the last. FYI, I'll still be a Celiac who needs a real (ingredients and cross contact) GF diet when you are gone. On a side note, I'm disappointed in the NFCA. Gluten Free should be really Gluten Free - it's confusing enough already. This is a joke.
Perhaps the single biggest if not most frustrating void for folks stuck on gluten-free diets is about to be finally filled: home-delivered pizza. Monday, Domino's, the world's largest delivery pizza chain, will announce plans to sell a pizza made with a gluten-free crust. It comes as some of the biggest foodmakers and food sellers — including Frito-Lay, Subway, Anheuser-Busch and P.F. Chang's — are jumping into the $6.2 billion market for people unable to consume products made with wheat, barley and rye.
"We are the first national pizza delivery chain to offer this," boasts Domino's CMO Russell Weiner, who notes that while the crust is certified gluten-free, the pizza is still prepared in ovens with pizzas that aren't gluten-free, so folks who are extra-sensitive need to be aware. The gluten-free pizza costs about $3 more. Most gluten-free products typically do cost more to make.
Until recently, gluten-free was mostly listed on the back of the package, but now, with 6% to 8% of the U.S. population on some some kind of gluten-free diet, it's increasingly listed on the front, and even called out in bold type. "It's become a selling point," says Alice Bast, president at the National Foundation for Celiac Awareness, a group that raises awareness of Celiac disease and gluten intolerance. Bast says, "The number one request we get from the gluten-free consumer is for gluten-free pizza — and beer."