Ready, Set, Go Pink - Breast Cancer Awareness Month
Posted Sep 26 2012 2:02pm
Are you ready for seeing the world through a wave of bright pink for the month of October? Yes, Breast Cancer Awareness Month is just one week away and I’m preparing myself for the onslaught of everything pink. Don’t get me wrong, Breast Cancer Awareness month has deep personal significance to me. There is hardly a woman on the maternal side of my family who hasn’t had breast cancer, some more than once. Breast cancer tends to be on my mind 12 months of every year, not just in October. I’m all for dedicating a month to raise awareness and funding for research and/or support for preventative care for women diagnosed with this disease, but is “pinkwashing” really necessary to raise awareness and research funds? There is actually research supporting the theory that strong pink branding of breast cancer charities is counterproductive, suggesting that fundraisers consider switching to more neutral colors.
How about showing your support for this years Breast Cancer Awareness month with a “softer”, more neutral shade of pink. There is a way to show “Pink” solidarity in variations of the color pink. Petal pink is a feminine color that tends to be universally flattering, easy to dress up or down, accessorizes well and is fashionably correct to wear 12 months of the year. It’s really hard to grow tired of this color. Yes, seeing a sea of pink-capped and pink-ribboned women is very powerful experience but there is no reason why you can’t be fashionable and supportive in the same outfit! Try petal pink this October and just maybe we can start a new trend!