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How To Use Social Media For Social Good

Posted Apr 01 2010 12:00am

Social media for social good has been a pretty hot topic.  If you are on Twitter, Facebook or Blog you can't go one day without hearing something about online cause marketing. But what does all this mean and how do you use this new wave of marketing to help your favorite charity?

1- Twitter : Make sure you follow your charity on Twitter.  Many nonprofits will tweet out requests, updates and answer questions.  Twitter is a great platform for you to connect quickly and directly with the charity you have been supporting from afar. If your favorite charity isn't on Twitter contact them and suggest that they start using Twitter. Some awesome charities on Twitter right now that you can follow are

2- Facebook : Many charities have Fanpages on Facebook where they post pictures, videos, questions, and requests.  You are able to respond directly to these posts and communicate with other supporters of the cause. Fanpages create a unique way to learn more about the cause you support, work together with fellow supporters and voice your support and concerns in a public forum. Check out these great Fanpages

Facebook and Twitter are only two social media platforms where can find your favorite causes.  Most charities also have Blogs, Linkedin and websites.  Take advantage of these wonderful ways to communicate with your favorite causes.
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