Tens of thousands of our supporters have added their voice to our campaign to protect children from tobacco industry marketing, so we know the public backs this measure.
The evidence shows plain, standardised packs reduce the appeal of smoking, and experts from across the fields of health and law enforcement are fully behind the move.
You might wonder who could possibly oppose this measure. The answer is simple – the group with the most to lose, the tobacco industry and the groups they fund.
Because fewer smokers mean lower profits and less money in the bank for the industry.
If this government doesn’t act, the tobacco industry will get the green light to continue targeting our children with sophisticated and slick designs.
You may have also seen this Japan Tobacco International (JTI) ad popping up in national newspapers recently, part of the £2million advertising campaign that JTI are waging against the introduction of plain packaging.
We’ve written before about misleading and unsubstantiated ads from JTI, which have been banned by the Advertising Standards Agency.
When the tobacco industry is desperate enough to spend so much money on misleading the public, we know we must be on the right path. Private Eye magazine published its own spoof version of the above JTI ad, which we thought was too good not to share:
Indeed… we couldn’t have said it better ourselves.