Color, color everywhere - what does it all mean? Color is an integral part of our lives from the age of 2 months when we begin to distinguish individual colors as well as the rest of the world! Our color memory is filled with associative hues from birthday balloons, cupcakes, the 4th of July, spring flowers, or the parade of bathing suits, to name a few. For millennium the human race has employed the light spectrum for our visual pleasure, but have you even considered that colors have more than an aesthetic appeal? Why is it that you prefer one color over the hundreds of others, or why some people feel better surrounded by light blue versus dark green? Brain stimulation obviously plays a central part in color cognition, but how, and why?