The next time someone suggests or tells you about a breast cancer campaign with tacky slogans about breast cancer, ask them if they know what the incidence or the death rate is from breast cancer in the US alone. Chances are, they will not be able to answer the question. In fact, they might be one of those who, like I wrote yesterday, think that breast cancer is not a serious cancer or that it does not kill anyone any longer.
Do you know the numbers? You should if you want to get the message across to that audience of people who think that breast cancer is more about the slogans and the pink merchandise than it is about the disease. Here are the statistics from the Centers for Disease Control and Prevention (CDC) that you can recite or hand out on a flier. Maybe seeing breast cancer among the other cancers will strike a chord.