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The online edition of the New York Times published an article Monday

Posted Nov 06 2012 7:50am

Lead: the online edition of the New York Times published an article Monday, said by mimicking Apple, millet was a huge success, and is becoming one of China's fastest-growing smartphone company.

When the head of the millet Lei Jun talked about Steve Jobs ( nike free run 3 women ), always full of praise and a little bit of jealousy. The Millet is becoming one of China's fastest-growing smartphone company.

Lei Jun said in an interview: "When Steve Jobs was still alive, he is the best. Nobody more than him, nothing can exceed iPhone.

In China, Apple and its founder is no shortage of challengers, not to mention the imitators. Analysts expect this year, China will overtake the U.S. as the world's largest smartphone market.

Apple competitors in the Chinese market, the millet which led. The latest millet 2 phone will start selling this month, the price of 1,999 yuan (about 320 U.S. dollars), less than iPhone 4S half of the market price. Currently, the price of the iPhone 5 in the Chinese market has not been determined.

The millet was founded less than three years, but has become China's smart phone market is a rising star. The millet expected, the phone will be sold by the end of 2012, nearly 7 million, while revenue will reach 10 billion yuan. This is a remarkable achievement for an August 2011 launch of the first smartphone company.

Millet in August this year at a conference reminiscent of Apple product launches Jobs alive. Jobs died in October last year. 798 Art District in Beijing nike free run 3, Lei Jun, dressed in a black Polo shirt, jeans and black Converse sneakers on stage, wearing Jobs iconic dress is not much difference. At that time, the millet Lei Jun oriented fanatical fans released millet 2 phone.

Shanghai Jiaotong University Science industry experts the Wei Wu Hui said that the marketing strategy of millet rely on Apple worship, as well as the founder of this worship. He said: "Many Chinese consumers to the Apple brand idolized the millet by lower price offers a similar product."

Millet fans and critics millet smartphone will be referred to as "China's iPhone. In a business hall of China Unicom, a salesman millet known as the "little brother" of Apple. Consumers are willing to accept this kind of publicity. Oliver King (Oliver Jin), a college student in Shanghai, said: "Millet is true knockoff." However, he still hoped to buy a millet phone.

Apple in China in 2008 opened its first retail store, and from 2009 in sales in China iPhone. Apple's original plan to open 25 retail stores in China in 2012, but so far only opened six. Apple in China has suffered a series of problems, such the cottage manufacturers imitate the iPhone, as well as non-authorized Apple retail stores flooding.

Despite a series of challenges, but Apple still get substantial growth. At present, China is Apple's second-largest market after the United States. 1/5 in the Chinese market, Apple's revenue contribution. Up to the first nine months of the end of June, Apple's revenue in the Asia-Pacific market excluding Japan, to $ 25.7 billion nike free run 2, a year-on-year growth of 60%.

However, the growth of the Chinese market is still much room. According to Gartner data, China's smart phone market this year, shipments doubled year on year to reach at least 150 million, higher than the 76 million in 2011.

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