My Platform on Pink

Over the next 31 days, you will find all sorts of pink thrown around this place, and I want you to know where I stand on the whole matter of breast cancer and its prominent color, so that you can make sense of why I share what I share.

I’ve said it all here before , I weighed in over at AOL Health last year, and my mind has not really changed at all. Still, I’ll sum it up for you again, as we embark on a month that can be a little overwhelming.

• I’m a fan of the color pink. I liked it long before breast cancer meant anything to me.
• I’m grateful to anyone who donates funds to the cause, because the way I see it, every penny counts. So, I’m not mad at any company offering to charity just $5 per purchase of something that costs much more, because, hey, $5 is $5. And if someone caps their donation at oh, say, $20,000, that’s OK, too. It’s still a hefty donation, and more than I could ever give. Yea, when .10 cents is the magic number, I admit I do kinda judge.
• Of course, I think donating 100% is ideal, and I’ll feature this month a rare gem or two generous enough to give everything they’ve got.
• While I am thankful when anyone donates funds to help women like me survive a nasty disease, I will not personally back a product that is not healthy or has been shown to contribute to obesity, illness, or disease. Like alcohol, or fried chicken, or well, you know what I mean, right? Eggs, I can do, and my partnership with Eggland’s Best (EB) feels right. Eggs are nutritious, plus  EB’s eggs are cage free , and the organic hen diet consists of healthy grains with no animal fat, no animal byproducts, and no recycled or processed food. No added hormones, antibiotics, or steroids either. Good news: EB is donating $50,000 to Susan G. Komen for the Cure . Which brings me to another point.
• I like to know where the money is going. No generic claims of “will be donated to breast cancer research.” If it’s legit, a specific charity should be named.

I have a few other thoughts on the matter for example, If I’m going to buy a product anyway, and one brand gives to the cause and the other doesn’t, and both items cost the same, I’ll probably buy the pink one.

But I think that’s enough.

On with October!

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