I think I hate Pinktober and I feel kind of guilty about it. As a breast cancer survivor, shouldn't I be waving the pink flag and walking and running my feet off? Shouldn't I celebrate the fact that there's a whole month dedicated to breast cancer awareness? Instead, all month long I am filled with conflicting emotions. I'm grateful for every penny that is raised for research for a cure - but I'm so "aware" that it drives me a little crazy. Every single time I go to the grocery store during October, the checkout clerk asks me if I want to donate to breast cancer. That's what they say, too. Not, "Do you want to donate to help find a cure?" Or, "Do you want to donate for breast cancer research funding?" NO - they say, "Do you want to donate to breast cancer?" And it takes all of my willpower to keep from saying, "No thanks, already donated a breast."
Don't get me wrong - thank goodness for the millions of dollars raised by pink-wearing NFL players, yogurt cups with pink ribbons and companies that give generously during Pinktober. It's just that I have a very strong emotional response to the flood of pink out there. I wish we could keep the message simple. Let's put those resources toward developing vaccines and treatments that don't make you feel and look worse than the disease itself. Let's donate to fund research for a cure - because someday I'd really like October to go back to its original colors of red, gold and orange for Fall.