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Bravo's Workout Fallout

Posted Jan 15 2009 7:54pm








Jackie Warner ------>







^^^ Jamie Eason ^^^

Those in the breast cancer survivors community are in an outrage about the behavior of reality television star, fitness guru, Jackie Warner of Bravo’s Workout.

Apparently on the last episode on Work Out, Peeler was training a famous fitness model and close friend, named Jamie Eason. Jackie and her assistant Lisa were watching from her office and made rude comments about Jamie's fake breasts. The door was open and Jamie's boyfriend overheard and informed them that she was a breast cancer survivor and had to have reconstructive surgery. She is claiming that she didn’t make the remarks but that they were made by “her staff”. Nevertheless, viewers are calling for it to be cancelled and are writing to Bravo (the network) and Gatorade (sponsor).

Response from Gatorade:

On behalf of The Gatorade Company, we want to thank you for contacting us and sharing your concerns about the relationship Propel has with the TV show The Workout, specifically around the incident where one of Jackie Warner's trainers makes a comment to Jackie about a client's breasts. What made this exchange even more troubling was the discovery the woman being discussed is a breast cancer survivor.

We have watched the episode in question, and we too were surprised and saddened to see the conversations unfold between these trainers. Since this episode aired, we have heard from many viewers of The Workout who are also consumers of our product, and we understand and relate to your disappointment in what occurred.

We have notified Bravo we no longer wish to be associated with The Workout and will be pulling our commercials. Furthermore, we will not renew our sponsorship of this program in subsequent seasons. Please note, because this season's episodes, and past seasons' episodes, have already been filmed and edited, moving forward you may still continue to see Propel used in the show.

We take very seriously the concerns you have shared, and we understand why there is discomfort for our consumers with an association of Propel and The Workout, given the unfortunate events that unfolded during this week's episode. We hope our immediate actions send a clear message to the community that we greatly value what you have to say, agree with your sentiments, and appreciate you taking the time to share your concerns with us.

Jackie Warner

UPDATE: I've done some research and can not yet find the status of WorkOut for next season. At this time it is listed as being "on hiatus". Sponsorship was publicly dropped by Soyjoy and Propel although there is no telling if other companies have "quietly" dropped the show or not.




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