Why use metaphors in conflicts? Because understanding is remembering in disguise

General Eisenhower to soldier: "Sarge, give me an assessment of the military situation." Soldier: "Sir, picture a doughnut. We're the hole." Quoted in Metaphorically Selling The brain considers new information from the point of view of what it already knows and remembers, so the use of good metaphors is an effective way to communicate. Metaphors facilitate getting your message across...