Those who are using mobile devices are getting familiar with a whole new vocabulary. If they are not versed in the jargon and language of mobile devices it is difficult to make good purchasing decisions.
It is the same thinking that made me develop and create the Green ABC's. I felt it was important for people, especially children to become familiar with the emerging green venacular.
Words like locovore and hypermiling became words of the year by dictionaries around the world in 2009 and 2010- highlighting the importance of a distinct change in our world view.