In the Queen in Rochester, Indiana, dairy products(Dre beats), more than 350 customers can wave special stickers attached to the back of their cell phones to a scanner in the store, this banking points fidelity and qualification for free cones and cups of Blizzard. Customers returned to the store more frequently, therefore, help sell increases of more than 3 per cent in the last year, said co-owner Dave Reasner. "It is something that works," he said.The technology of radio frequency identification behind fidelity DQ cards(cheap dr beats), similar to the warehouse inventory tracking systems, is to start working on consumers at the cash register. Discover Financial Services (DFS), Citigroup (C), and Visa (V) the introduction of "contactless payment" are a technology that allows consumers to pay purchases stirring chips attached to their cell phones. Instead of dragging a credit or debit card, consumers can wave or on phones-items that are almost always at hand equipped with specially encoded stickers, or cases, on the receptors to the Fund.Card issuers also hope that the phone manufacturers will integrate RFID chips in phones(cheap beats by dre), and then create smartphone applications to help buyers manage payments. "All that you store in a leather portfolio will migrate to a mobile phone," says Barry McCarthy, CEO of First Data, which deals with transactions for 2000 card issuers in the world.This summer, Citigroup will begin to issue stickers of payment without contact to some customers, says Director Liza Landsman. Later this year, some Discover Card customers will be able to wave or touch two stickers square inches glued on the back of their (AAPL) iPhone in McDonald (MCD), 7-Eleven, and Home Depot (HD) stores. Discover Network, issuing cards(beats by dre beats), plans first to test the technology with the users of its iPhone for States visualization application.
, a press release that said companies are the construction of a payment card without contact microSD, coupled with a protection pouch that fits iPhones. Consumers may use the payment technology in points of fast food, in taxis, and train stations, according to the press release. Visa spokeswoman Elvira Swanson then refused to comment on any aspect of the information, as did DeviceFidelity co-founder Deepak Jain.convenience of transactions increasedThe objective of the card issuers "is to reduce the use of money, always involved in half of all transactions for point of sale(beats by dr.dre)." Each purchase made with a card without contact allows issuers a modest sum. Financial institutions also share delay consumer fees may accumulate on their credit cards. "For us, it is a real growth if we can be more competitive with money," says James Anderson, a Vice-President at MasterCard (MA).