Between teaching newer users of technology (also known as Boomers, digital immigrants, and “older people”), and making constant choices of priorities for my own blogs, I’ve sure felt the collective resistance to this inevitable transition we are making.
That transition you may have heard about. The one where the bulk of traditional marketing gets left behind, keeping only the absolute human-based basics, and we cross the bridge into a vast, noisy conversation that is here to stay. I kid you not.
Yes. That transition.
This article on Junta42 by Joe Pulizzi makes every point about the resistance on the part of big companies and their marketing departments as clear as a freshly changed fish bowl. There’s no escaping what’s happening, so stop looking for the EXIT sign. Pulizzi points out the reasons why your marketing department, or your ability to further your solo business, is flailing. It isn’t pretty and it doesn’t feel so great.
If you’re like me, having seen this happening for a few years and engaged it as a kind of cultural voyeur, it’s not a bit surprising.
People are tired of being sold. Does it get any clearer than that? And you folks doing the online marketing, listen up. You’re no more evolved than Corp Gigantus, if you think you can hammer your way into people’s pocketbooks.
What people want now is to be part of something. That, and some simple engagement that helps them see that you’re trustworthy. And human. Don’t forget human.
You might as well join us hearty fishes, jumping the rapids as we climb up, up, up. As Sean D’Souza explains in another timely piece about how “boring marketing” actually works, these times are addressing what we have always known. Stick with your audience or your customers. Get to know them. Let them know you.
Build a relationship. It makes the swimming a lot easier.
Suzanna Stinnett
Between teaching newer users of technology (also known as Boomers, digital immigrants, and “older people”), and making constant choices of priorities for my own blogs, I’ve sure felt the collective resistance to this inevitable transition we are making.
That transition you may have heard about. The one where the bulk of traditional marketing gets left behind, keeping only the absolute human-based basics, and we cross the bridge into a vast, noisy conversation that is here to stay. I kid you not.
Yes. That transition.
This article on Junta42 by Joe Pulizzi makes every point about the resistance on the part of big companies and their marketing departments as clear as a freshly changed fish bowl. There’s no escaping what’s happening, so stop looking for the EXIT sign. Pulizzi points out the reasons why your marketing department, or your ability to further your solo business, is flailing. It isn’t pretty and it doesn’t feel so great.
If you’re like me, having seen this happening for a few years and engaged it as a kind of cultural voyeur, it’s not a bit surprising.
People are tired of being sold. Does it get any clearer than that? And you folks doing the online marketing, listen up. You’re no more evolved than Corp Gigantus, if you think you can hammer your way into people’s pocketbooks.
What people want now is to be part of something. That, and some simple engagement that helps them see that you’re trustworthy. And human. Don’t forget human.
You might as well join us hearty fishes, jumping the rapids as we climb up, up, up. As Sean D’Souza explains in another timely piece about how “boring marketing” actually works, these times are addressing what we have always known. Stick with your audience or your customers. Get to know them. Let them know you.
Build a relationship. It makes the swimming a lot easier.
Suzanna Stinnett