Don’t Make the Mistake of Forgoing Face-To-Face Sales Calls – Especially in Green Marketing
Posted Aug 21 2012 7:11pm
The world of online business has exploded and terms such as
social media, SEO, keyword optimization, and global positioning are buzzing all
over the web. It would appear that in
order to do business today, one would have to have a web presence.
I would hazard a guess and say that is true. It is especially true when it comes to green
marketing and green products, where our target consumers are online, early
adopters who will compare and analyze sustainable products.
However, in the midst of the scurry to get top
Google, Yahoo, and Alexa rankings, the value of face-to-face relationship
building is being lost in the scuffle and with the world of business also going
local, that is a big mistake.
Some time ago I attended a workshop for area churches that
was hosted by the Plymouth Congregational Church here in Fort Wayne and
developed by the Northeast Indiana Sustainable Business Council. There were twenty-four people in attendance. We were given a presentation by the three
churches that had already been certified as green entities and then had a short
This seminar was created in partnership with Associated
Churches here in Fort Wayne. Associated
Churches has a membership of over one hundred and twenty-five churches. That is why I was surprised at the small
Here in this City of Churches, it would seem to be a given
that church communities would jump at the chance to create care stewardship
programs for the environment.
As I spoke to the pastor of my church about this later, I
realized that, as in every social group, only a small group of people normally
keep these organizations moving along, and in most of the churches here in this
community, the grayer bunch has the mantle.
And, the grayer bunch is not appropriately represented online.
So, how do we reach them when we have new ideas, new
services, and new products? Especially
I am here to tell you that writing an email blast or putting
your message on Facebook is not going to reach those who still enjoy a good cup
of coffee and conversation. And, if you
really want to lose the Baby Boomer purse strings you will make sure to delete
face-to-face calls from your sales repertoire!