We already have a growing lineup of canned solutions to boost your poor eating habits. Conveniently, they are loaded with caffeine too and go by the names Red Bull, Monster, Rockstar, 5-Hour Energy, AMP to name a few. Now, add KickStart, and PepsiCo is hoping you’ll say, “it’s what’s for breakfast”!
[Personal sidebar] Yes, I hope you really don’t reach for this new drink for breakfast. I bring this to your attention because adults and kids are in fact having heart attacks and strokes from overdosing on caffeine and even worse mixing these energy drinks with alcohol. High priced energy drinks are a small but fast-growing segment of soft drinks and I bet you’ll see Coke stepping up to give PepsiCo some breakfast competition real soon! Sad, but if it is any indication this drink will probably be a hit. PepsiCo offered free samples on their site for anyone who couldn’t wait and needed an early taste to get pumped up on KickStart. They had to end the free offer because it was so popular…