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Digital Brain Health vs Brain Training vs Brain Games

Posted Dec 11 2012 12:20pm

The Digital Brain Health market can be broken down into two main technology segments:

  • Software — refers to fully digital and online applications (accessed via computers, tablets or smartphones) designed to monitor, assess, enhance, or repair neurocognitive functions.
  • Biometrics — refers to applications which require a hardware component to measure a physiological response linked to neurocognitive outcomes, primarily heart rate variability (HRV) and electroencephalography (EEG).

And here are a few exam­ples of what we mean by Dig­i­tal Brain Health (fully auto­mated appli­ca­tions designed to assess, mon­i­tor and/ or enhance cog­ni­tion and brain func­tion­ing), selected from among the 5 Mar­ket Lead­ers and 10 Com­pa­nies to Watch in 2013/2014:

  • A 30-minute online brain health assess­ment and per­son­al­ized brain fit­ness pro­gram used by large com­pa­nies like Nation­wide Insur­ance and Accen­ture to improve employee’s pro­duc­tiv­ity and men­tal wellness
  • An online cog­ni­tive train­ing pro­gram offered by sev­eral large AAA chap­ters to mem­bers age 50+ to improve dri­ving safety
  • A com­put­er­ized cog­ni­tive behav­ioral ther­apy offered by the NHS in the UK as a first-line inter­ven­tion for anx­i­ety and depression
  • A fully dig­i­tal head­set and plat­form that mea­sures basic brain states (such as level of atten­tion) and is being used to help peo­ple med­i­tate bet­ter and reduce ADHD symptoms
  • An iPad-based assess­ment that tracks cog­ni­tive per­for­mance over time to help detect con­cus­sions among football/ hockey play­ers and mil­i­tary per­son­nel

These examples are critical to understand the marketplace and real transformation underway — which has not been properly reported yet by the media, given the superficial controversy over Nintendo brain training and similar “brain games.”

To Learn More about the report Trans­form­ing Health with Dig­i­tal Tools to Assess, Mon­i­tor and Enhance Cog­ni­tion across the Lifes­pan: The Dig­i­tal Brain Health Mar­ket 2012–2020:

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