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Attention and working memory

Posted Sep 28 2006 12:00am

Do we have selective attention? Do we all have “attention deficits”? or are they “working memory” challenges?

basketballLet’s try this little experiment, conceived by Simons and Chabris for their classic study on sustained inattentional blindness (1999).You will watch a brief video clip, and your challenge is to count the total number of times that the basketballs change hands.

Click here to view the Basketball Experiment clip (To view it, you will need to have Java active in your browser. The video is fairly large, 7.5MB, and it might take a while to finish loading.)

You can read about the fascinating results here.

Credit for pic: Haines World

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