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How legitimate are enterprises (Nestl�© Starbucks) to use a fair trade approach?

Posted by francois c.

'm Francois-Xavier and I'm writing a dissertation on the use of fair trade by companies in order to analyse their real commitments and the legitimacy of their approaches.

I would like to know what do you think personally about, the new engagement of Starbucks or Nestle (to name only the biggest) in favor to fair trade products, and their will to try to be more responsible?
how do you perceive these associations? Do you think it is more windows dressing than something else? If yes why if not why?

How could you explain their sudden responsible commitment? what are the motives for you? And most importantly do this commitment is legitimate?
I appreciate you taking the time to read this post.
I look forward to hearing back from you 
thank you in advance for your help.
Kindest regards

Answers (1)
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Francois, these are legitimate questions, and a great topic for your dissertation -- at what school are you getting your degree?  These are questions that would require extensive research on the previous scholarship and fact-checking -- which is exactly what needs to go into your thesis.  Your questions suggest that you have not yet started to do that.  

Have you spoken to the ethics officers at these companies? Who determines what is 'fair trade' and sits in judgment of these companies?

I wish you the best of luck in your research and graduate program~! 



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