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Professional Triathlete Chris Lieto Signs With New Management Team, Xcel Sports Group

Posted Sep 13 2008 11:51pm

Press Release: Xcel Sports Group

SAN FRANCISCO, CA - Professional Triathlete, Chris Lieto announced today that he has signed with a new manager, Paige Dunn of Xcel Sports Group. Dunn will serve as his agent, managing hissponsorship relationships, as well as his PR and marketing endeavors.

"I'm really excited to be working with a manager that has a strong background in marketing and PR. I am blessed to have a great group of sponsors supporting me and I want to be able to offer them new opportunities for exposure and that is what I plan on doing with Paige and Xcel. I'm also looking forward to securing new sponsors that reflect my personality and passion for the sport."

Dunn has an extensive background in marketing and with an added expertise in sport psychology, she truly understands how to effectively work with athletes. This unique combination of skill sets has allowed Dunn to develop great relationships with athletes and the brands that they interact with.

"I'm thrilled to be working with Chris. He is one of the hardest working athletes I know and he is committed to giving back to the sport of triathlon. In addition to working with his existing sponsors, we are looking forward to working with new sponsors and continuing to strengthen brands throughout the endurance sport marketplace. We have a lot of really exciting projects on tap and I'm looking forward to his 2008 season" said Dunn.

About Chris Lieto
Chris is a three-time Ironman Champion and former U.S. National Ironman Champion. Lieto most recently placed 6th at the 2007 Ironman World Championships in Kona, Hawaii. To learn more about Chris please visit www.chrislieto.com

About Xcel Sports Group
Xcel Sports Group represents athletes and brands in the endurance sports industry. Beyond traditional athlete representation, Xcel Sports offers its clients and their sponsors brand development and strategic marketing services.

For more information please contact: Paige Dunn, Xcel Sports Group (415) 730-2053, paige@xcelsportsgroup.com
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