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Meet B-Cycle partner Alex Bogusky at SXSW on the 13th

Posted Mar 05 2009 5:47am
Alex Bogusky and a B-Cycle station

Alex Bogusky and a B-Cycle station

Speaking of bikeshare concept B-Cycle which we wrote about yesterday, one of the brains behind the concept will be speaking on it at SXSW next Friday.

Alex Bogusky, Chairman of Ad agency Crispin Porter + Bogusky will be at SXSW Interactive to talk about the concept.

To quote their media release:

In increasingly turbulent times, it seems like more and more of us are wearing an extra hat or two in an effort to make a difference. Maybe that explains why Crispin Porter + Bogusky, one of the world’s most respected advertising firms, has joined with Humana and Trek bicycles in an audacious plan to bring bike sharing to America with a new venture called B-cycle. All three companies share one common goal: positive cultural change. It’s estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, our heath, our environment, and our future. Find out more about B-cycle and why Alex recommends we all begin sticking our noses in places where they don’t belong.

So, sounds pretty good. Too bad it only seems to be open to SXSW attendees. I have a request in to them to see if we’ll be able to get a video of his remarks to post up here after the fact for all of us who can’t afford to go. In this economy I’d bet that means just about everybody.

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