Marsha Ungchusri sent the following submission in to us. B-Cycle is a Bike Sharing concept nearly identical in function to Velib in France. It’s a corporate collaboration between health firm Humana, Trek Bicycles, and ad firm Crispin Porter + Bogusky.
The site looks promising, but it isn’t backed up with quite enough information to make me feel like it’s not just all “marketing fluff.” The flash animation on their front page is great, though ( I’m not embedding it here because it automatically plays, and that will get really old really fast ).
Their first system is coming to Denver this summer. Other than that, they seem to be gauging interest in where to expand next here. Marsha said the founder will be at SXSW, so maybe there’s a chance to encourage them to come here next.