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Bicycle Sport Shop, Trek partner with local groups to bring Boltage to Martin MS

Posted Feb 21 2011 6:23pm

This week Martin Middle School will become part of the Boltage program which tracks the number of times students ride their bikes or walk to school and rewards them for their participation.

Bike Rodeo at Boltage Kickoff at Brentwood Elementary last year. Image courtesy of Enviromedia.

“Boltage is about kids making lifestyle changes, getting them moving outdoors, and making a positive impact on our environment,” says Hill Abell, owner of Bicycle Sport Shop, which is providing the primary funding for the Boltage program in Austin in partnership with Trek Bicycles, Austin Cycling Association, Bike Texas and the City of Austin’s Safe Routes to School program.

On Friday, March 25, students at Martin will receive unique radio frequency ID tags for their helmets or backpacks. An electronic tracker called a Zap meter will track when students are riding or walking to school for an incentive program administered through the school. The program was started to address childhood obesity but other campuses that have used the program report benefits such as improved attendance, better academic performance and a greater sense of community.

Friday’s kickoff will also include a bike rodeo with helmet giveaways and fittings, bike adjustments, and a Kid’s Social Ride led by Social Cycling Austin. If you wish to volunteer with the Social Cycling Austin folks, you can RSVP via their Facebook page .

Editor note: Bicycle Sport Shop is a site sponsor of Austin on Two Wheels.

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