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1966 message: Replace cars with bikes

Posted Oct 26 2010 12:25pm

Quick quizz! Who said this:

We ought to replace the automobile with bicycles. It would be better for our coronaries, our dispositions, and certainly our finances.

The connection between automobile use and a poor health and an empty pocket book are not new. It turns out some visionaries were finding problems with the car culture all the way back in 1966.

Thanks to Cyclelious for alerting us to this great quote from a 1966 Schwinn catalog featuring Disneyland . The person speaking wasn’t some beatnik or counter culture hippy but was Dr. Irvine Page, president of the American Heart Association at the time.The fact that such a subversive idea is highlighted in a corporate catalog that involves Disney brings a smile to my face.

I love it because it’s such a simple, common sense thought that flies in the face of everything marketing is telling us. Cars are not freedom. They are a financial drag, a waist enlarger, a relationship destroyer. So much is sacrificed in a marketing illusion that never comes good.

I think I’ll go put on some Mickey Mouse ears and ride my bike in honor of Dr. Page.

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