On 20 October 2013 it's World Osteoporosis Day , organised by International Osteoporosis Foundation (IOF) to raise awareness of this condition which causes bones to become thin and frail.
The not for profit foundation was established in 1998 to provide a global alliance for those concerned about bone health and to help those who suffer from osteoporosis.
The disease causes a reduction in the density and quality of the bones, which increases the risk of fractures. Quite often a person does not realise that they have the disease until they suffer their first fracture.
The most common places for the fractures are the hip, spine and wrist. And the risk of fracture increases in both men and women with age. However, osteoporosis is a treatable condition - and with lifestyle changes and medical treatment many fracture can now be avoided.
The IOF aims to improve public awareness and understanding of the condition, as well as informing individuals and health care professionals on the best treatments.
They also fund clinical research to constantly try and beat osteoporosis. All donations will be used to help the IOF to promote awareness, prevention and treatment of osteoporosis for sufferers all across the world.
The day marks the launch of a year-long campaign dedicated to raising global awareness of the prevention, diagnosis and treatment of osteoporosis. Each year features a different campaign theme and message.
The theme for 2013, ‘postmenopausal women & their bone health,’ will highlight the reasons why women in particular are at greatest risk of osteoporosis and fractures. Additionally, the marketing of WOD2013 will include an emphasis on intergenerational bone health awareness, and secondary fracture prevention messages will be integrated into the 2013 theme when possible.