I was watching a business show where they talk about geat products, inventions, etc. Thought the story of the pillow pet was great, and a super cool product. A husband and wife started out selling these at a mall kiosk and it grew to more pillow pets, tv advertising, licensing, and more. It's a great idea for kids.
For a neck pillow for kids however I recommend this one: Linear Gravity Small Neck Pillow.