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Audio conferencing solutions lead the market in 2012, but Web Conference Software solutions are major growth drivers.

Posted Nov 22 2012 9:32am

According to AMI research estimated figures, the combined US audio and Web Conference Software market stood at $1.5 billion in 2009.   The research also predicts the growth in spending in the Web Conference Software market at a compound annual growth rate of 22% percent over next five years.   However, as per Audio and Web Conference Software report, the audio conferencing market is expected to grow at a modest 4% over the next few years.

The report states that the key drivers in supporting business adoption of audio and Web Conference Software tools is enterprises’ larger interest in opex savings. Besides factors such as convenient collaborative communications and mobility/telecommuting, productivity improvement will also act as motivators for businesses to adopt audio and Web Conference Software tools. As per the report, at a CAGR of 12%, the combined market of audio and Web Conference Software will grow and reach $2.7 billion by 2014. The report also states several small businesses are likely to use audio conferencing in the near future.

Small and medium businesses are more likely to use audio conferencing tools in comparison to Web Conference tools. Small businesses play an important role in the increase in spending in conferencing tools.   The audio and Web Conference Software tools will be used more by businesses having less than 100 employees, thus contributing to the growth of the segment.   The report also focuses on important areas related to web and audio conferencing adoption/plans, purchase channels for conferencing services, spending forecast/outlook, significances for outlook and growth and major conferencing market structure players such as Cisco, Zoho Meeting, AT&T, Microsoft, DimDIm, and iVocalize. The report also presents information related to employee size and vertical industry perspectives.  

The factors that inhibit the adoption of conferencing technology such as webinar software are the market confusion over the technology and knowledge gap that prevent SMBs from understanding the conferencing solutions available. Currently, the conferencing solutions are over-packaged with features, and SMBs are not able to recognize the business justification of the features presented in conferencing solution. SMBs are focused on costs, which has decreased the rate of adoption of conferencing solutions.

RHUB 6-in-1 Web Conference Software and remote support appliance is one of the top Web Conference Software tools available for SMBs. It is loaded with multiple features including Web Conference Software, audio conferencing, remote support, remote access and video conferencing. The Web Conference Software appliance presents several advantages over hosted applications such as integration, branding, and on-premise security.

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