Encourage Hospital Social Media, But Fire Social Media Users. Huh? | AVID Design | Blog
Posted Jul 29 2010 1:35pm
That headline might seem like a classic study in contrasts, if not hypocrisy. After all, many hospital marketing consultants —including us—advocate hospitals to not firewall or otherwise restrict hospital employees’ access to social media.
Tommy Pischedda: Not a good person to emulate when predicting the longevity this social media “fad.”
However, we certainly don’t want to advocate unchecked or irresponsible social media usage—especially in environments such as hospitals where mistakes or accidents due to inattentiveness can be the between life and death. It is precisely that kind of risk (among others, such as perceived risks of privacy) that has forced some hospitals to take an extreme all-or-nothing approach to social media. Increasingly, the result is a “nothing” decision that has the obvious results.
Of course, one of the problems with any type of extreme thinking is that by default, it eliminates the potential for discovering new ideas—and an outright ban of social media certainly does that. (We’ll examine this subject in more detail in our July newsletter feature story ).